2019年12月13日

Rich people don't have a “stakes prize”! Five tips for hitting gold vouchers and expensive home appliances with a single postcard

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Apply now / hit 5000 people
Light-weight light pants experience campaign
Easy to do, presenting sample

Over 10 years as a money editor, I have covered more than 1,000 people who can save money and who don't.
During that time, I have been in charge of planning the sweepstakes many times.
Interviews with the sweepstakes masters, “Stakes diagnosis” for those who do not win the sweepstakes ...
The difference between the two is obvious when we interview the people who are hit and those who are not! I realized that I needed a “knack” to win.
I've compiled the techniques for winning a prize that are common to those who won the prize (and those who never won).

[Summary 1] Write the zip code absolutely
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Address, name, phone number, desired number ... The main premise of a person who writes all necessary items for application properly.
That's natural! You might think that. However, when I look at the postcards that people who don't win, I see that the postal code is missing or the age is missing. Surprisingly, the necessary information is not written.
Even if you are interviewing the person in charge of the sweepstakes, especially if the postal code or address is missing, you may not be able to deliver the product correctly. Basically, it is essential to write properly.

[Troubleshooting summary 2] Write carefully even if you are poor
The biggest commonality of postcards for those who don't win is that they are really “miscellaneous”.
The letters are written in full, and they are all full of “I rushed”.
On the other hand, the postcard of the person who hits it is very easy to read and simple. There are many things that are written carefully, not good at the character.
Some people may find it troublesome to write postcards. But the sweepstakes are what companies are doing to promote their products. Would you like to use the products of your own company for the postcards that are bothersome?
... The answer is NO.

[Summary 3] Write a word even if you don't hear about the product
In order to win a sweepstakes, you need to think about why companies are sweeping in the first place.
Because I want to promote my products. The purpose is to increase the exposure of the product by making a sweepstakes so that various people can know about it.
Recently, emphasis has also been placed on using products and spreading them on blogs and social media.
Based on that, the most important thing for a company prize winner is the consumer opinion about the prize.
There are a lot of sweepstakes asking for comments. If you don't have a title, how you want to use the prize, where you like it, what you want to do a little more ... If you write a comment from the consumer's point of view, the winning rate should increase dramatically .
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[Hit trick summary 4] Enter one soul
“Poor gun, hit a few hits” strategy, few people hit.
I write carefully one by one, focusing on the prizes I want to aim for.
In fact, I researched the prizes and wrote carefully comments, and I applied a digital camera and a TV for a bath with only one postcard completed over about 3 hours.
That's because it's more efficient to spend 3 hours on a single sheet than to write 10 postcards in 3 hours and hit none.
If you can get a digital camera in 3 hours of “home work”, it's a good deal!

[Summary 5] "Comes on" comments
Large company sweepstakes with large campaigns choose winners by machine etc., but medium to small sweepstakes are often chosen by a sweepstaker.
In other words, the sweepstakes need “luck” as well, but the winning rate will increase if the opponent is “people”.
What postcards are easy to read for the prize winners? Do you want to guess? I am thinking that I am applying for this.
A big feature is that comments about caring for the prize winners are included, such as "Thank you for your work" and "It's hot but please love yourself". That's it, and I'm happy if the person in charge gets a lot and the winning rate goes up.
ラベル:sweepstakes
posted by ikenagi at 12:07| Comment(0) | Killing time | このブログの読者になる | 更新情報をチェックする

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